Documents in Adobe's PDF format have the advantage over web pages of being able to display complex layouts in their original form, complete with all necessary fonts. While such PDF documents can more easily replicate the experience of reading print-based publications than web pages, sites have struggled with ways to monetize them. The new Adobe-Yahoo! agreement makes it possible to add the contextual ads made famous by Google to PDF files, thus creating a new revenue stream for publishers, who can monitor performance of the ads via detailed reports.

Currently available as a beta program dubbed Ads for Adobe PDF Powered by Yahoo!, the initiative has already found favor with such publishers as IDG InfoWorld, Wired, Pearson’s Education and Reed Elsevier. To participate, publishers register online and then upload their Adobe PDF content for ad-enabling prior to distribution on the web. Ad-enabled PDF documents must be displayed within Adobe Reader and Adobe Acrobat. When the PDF content is viewed, contextual ads are dynamically matched to the content of the document in a panel displayed to one side.

The free program is currently open to US-based publishers creating English content. Publishers can apply for participation on the Yahoo! site.

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